I’m sure you’ve been seeing lots of tweets, blog posts and articles about the new features on Facebook (such as Groups) and the “New Twitter” (which kind of makes me think of “New Coke”, but let’s hope it doesn’t go down the same way). But how can all of these new features help event marketers engage attendees, build event communities and generate awareness and buzz?
Do Virtual and Hybrid Events Cannibalize F2F Events?
I recently had the pleasure of attending EventCamp Twin Cities – without leaving my office. How? I attended the virtual event, held in tandem with the live, face-to-face (F2F) event in the Twin Cities. I was extremely impressed by the entire event and particularly the virtual side. Thanks to technology partners like Intefy and Sonic Foundry, as well as awesome organizers like Samuel J. Smith of Interactive Meeting Technology, Ray Hansen of Appevision and EventCamp Twin Cities virtual host Emilie Barta, my experience as a virtual attendee was as if I were right there in the room, participating with everyone else. I came away from EventCamp Twin Cities filled with excitement to attend (in person) the upcoming EventCamp East Coast in Philadelphia.
I even tweeted during the event about my excitement…
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10 Pitfalls to Avoid in Social Media Marketing
Tuvel Communication’s Managing Director Mitch Arnowitz recently contributed a guest post at Social Media Today entitled “10 Pitfalls to Avoid in Social Media Marketing.” It ended up getting quite a good reaction, including some comments about one of the points made – assigning social media marketing to interns.
Read the article over at Social Media Today (check out the comments as well) and let us know your opinion!