Unconventional Wisdom - The Tuvel Communications Blog
Engaging Your Customers in Unconventional Ways
The buzz surrounding influencers isn’t new but it seems that everyone from companies to political campaigns is trying to build a better mousetrap that can find and leverage the opinion leaders amongst us.
The New York Times > Business > Media & Advertising > Advertising: Marketing’s Flip Side: The ‘Determined Detractor’. (from MarketingWonkVox)
In line with the holiday season, Steven Pearlstein of the The Washington Post, details company gift giving and charity programs: Charity That Defies Economics (free registraton required or use www.bugmenot.com
This has been a tough week for Fannie Mae. But whatever you want to say about the company, its foundation has consistently been on the front lines of corporate giving in Washington. This was a record year for Fannie’s Help the Homeless Program that enlisted more than 110,000 people for various walkathons and raised $6.5 million for local programs. And Fannie employees rallied around the Hope for Henry Foundation, created by employee Laurie Strongin in memory of her 7-year-old son, who died two years ago from a rare genetic illness. This month, the Henry Foundation provided computers, Gameboys, portable CD players and the like to kids undergoing cancer treatment at Georgetown University Medical Center.
UPDATES: after reading "Dear Henry, Letters To My Son" recent entries, I’m off to watch Mary Poppins with the family…
Last night, I checked my blog’s referrer logs. Traffic is obviously light but I’m interested in how people find me (note to self: bloglines). In the referrals, I saw that someone had visited through a Google search on advertising. The actual search was on Cary Hatch advertising. Cary Hatch runs Washington, DC ad shop MDB Communications.
I wrote a short entry on Cary some time ago. Googling Cary’s name + advertising now brings up my blog as the 1st search result, even before her own company! When I Google just Cary’s name, my blog still appears in the Top 5 listings.
Searching Cary’s company MDB Communications doesn’t include the blog in search results, but I wonder what would happen to the listings if I did blog the company (vs the owner). I also wonder how much Cary paid to optimize her website and what their linking strategy is?