We’ve been using social media to drive traffic to events. Examples include Bridge2Growth, CreateAThon and the Tech Council of Maryland.
These thoughts focus on events but are easily applicable to most Internet marketing & community building campaigns. Some of the things that we’ve learned so far:
Tenants of social media
Its all about you (iow: listen).
Don’t use social media to broadcast.
There must be value- I call it the what’s in it for me syndrome.
Use online interaction to drive offline activity.
Nothing beats face-to-face.
Research is still key- finding those that might be interested in building a relationship.
To socialize or not?
Along the lines of last week’s social media thread, I have another question. A PR person presented me with the following scenario and I thought I’d toss it out for your input.