The Digital Media Conference was held in Washington, DC June 23rd. You can find out more about it here. Threaded through one of the day’s earlier panels was the notion that consumers are now in control and interested in their own content. Models are being turned upside down and businesses realize that it’s no longer a broadcast but 2-way world. It was all very Web 2.0.
There was a panel on online advertising and Gary Arlen has written a piece on the conference’s Net Neutrality panel.
Sidebar: advocacy groups continue to set the standard for getting the word out with campaigns like this.
PostSecret’s Dad’s Day
PostSecret is an ongoing community art project where people mail in their secrets anonymously on one side of a homemade postcard.
PostSecret’s weekly posting is appropiately about Father’s Day.
Jakob Nielsen’s Alertbox: Surviving Inbox Congestion
Jakob Nielsen’s Alertbox for June 12 is now online: Email Newsletters: Surviving Inbox Congestion
Observations:
Our main conclusion remains the same: Email newsletters are the best way to maintain customer relationships on the Internet.
1. This is a strong statement. With all the talk about engaging and opening up the dialogue, it’s interesting that Nielsen’s research shows that a broadcast is still the best way to grow the relationship.
2. Using the term ‘news feeds’ makes more sense that ‘RSS’- very true. I still can’t find contacts that know what an RSS feed is but they do understand ‘news feed’. The challenge though is explaining, in English, how feeds work. Nielsen’s idea of using My Yahoo! as an example for feeds is a great idea.
3. Feeds are not a relationship builder but newsletters are- I never thought that we’d consider newsletters to be warm and fuzzy…