I was recently invited to address a Washington, DC based PR firm on the topic of New Media: High Impact Blogs, Wikis and Podcasts.
Following are my notes from the session. I’ll proubably organize these but wanted to throw them up ‘as is’.
I INTRO
Definitions.
Online tools and how our firm is using them.
Examples, how they’re being used.
II A CONVERSATION
The changing world of communications.
How New Media impacting traditional print and broadcast?
What are some of the pitfalls for PR agencies as New Media takes hold?
III TRENDS, BEST PRACTICES
Strategies & Trends to stay tuned for.
Best practices, lessons learned.
IV CONCLUSION
How can Strategic Help its Customers Get their message into the Marketplace?
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