Marketing

(read it on Potomac Tech Wire)
Lisa Martin, of Leapfrog, recently interviewed Gerald Gordon, Ph. of the Fairfax County Economic Development Authority.

[Read more…] about Building an Effective Marketing Program

Steve Rubel points to a good marketing campaign. VoIP company SunRocket has started a website called Everyday Hogwash. The idea is for people to post rants about everyday companies that stick it to you through mouse type, bad customer service or whatever. Link back to the promotion and get entered to win prizes. The message, of course, is that SunRocket is the ‘no-gotcha’ company void of hidden fees that typically send consumers over the edge.
(disclosure: our firm did some grassroots work for SunRocket before they launched).

Diva Marketing points to an interesting MarketingSherpa list of Hurricane Katrina Resources for Marketing, Advertising, & PR Professionals. Meanwhile, a conversation over on AdMarketing asks if marketers have a civic responsibility to use our abilities for the greater good–especially in times of crisis?