Our friend Toby Bloomberg, of Bloomberg Marketing, is trying to name Fred’s new ping service. Fred’s service saves time– especically the option that saves your settings to bookmarks!
Marketing
LISTSERV Choice Awards program
The LISTSERV Choice Awards program is back again this year. LISTSERV is the brand name of parent company L-Soft’s email management software package. Self-nominations are welcome!
It’s worth checking out last year’s award winners. It’s also worth following and finding email conversations at CataList, the company directory of lists.
The contest invites all LISTSERV email list enthusiasts to participate
in the only industry-wide recognition program honoring the most
interesting, creative, innovative or exemplary usage of email list,
email campaign and mailing technology. This year’s 2005-2006 contest
features four different nomination categories: LISTSERV Discussion, LISTSERV Newsletter, LISTSERV Announcement and LISTSERV Innovation.
The Gilbert Email Manifesto (GEM)
More oldies but goodies… Michael Gilberts email manifesto created quite a stir when it was released in 2001. Like with the other list recently published, these points make as much sense today as they did yesterday.
What do you think? Repeat after me: "Email is more important than my web site!"
Michael’s list:
Rule #1: Resources spent on email strategies are more valuable than the same resources spent on web strategies.
Rule #2: A web site built around an email strategy is more valuable than a web site that is built around itself.
Rule #3: Email oriented thinking will yield better strategic thinking overall.