Marketing

disclaimer: L-Soft powers AdMarketing, and other Morino Institute lists that I’m involved with. I also like the company.
   
L-Soft, the email management list company, recently celebrated its 10th anniversary with the LISTSERV Choice Awards.  The Awards recognized the "seven most interesting, creative and innovative LISTSERV e-mail lists in the world".

The award list is interesting. DorothyL: A Unique Community of Mystery Lovers won the The E-Mail Community Award Winner.  The other study to check out is: E-Mail Marketing Award: Stockholm International Fairs.

"Today our database contains over half a million registered email
addresses of visitors who receive their exhibition tickets and other
information via the Internet," explains Kinna Jonsson, project manager
at Stockholm International Fairs. "By using email we are able to
deliver customized information and new services to optimize visitors’
experiences."

Scoble points to the ChangeThis Manefesto: What is Open Source Marketing?

Amy Gahran, of CONTENTIOUS, has written a really good series on Handling Porcupines, Trolls, and Other Online Vermin.

Contrary to popular opinion, the internet is not really about
technology. It’s about people, specifically how people communicate.

In my time on the internet, I’ve encountered just about every kind of
online vermin. At times, I admit, I’ve even participated in the
pestilence. Over the years I’ve learned some useful strategies for
handling conflicts with each of the major online pests. In this series,
I’ll share these tips.