Happy Friday! It’s been a busy and exciting week here at Tuvel – wrapping up projects, kicking off new campaigns, seeing great results from current ones. It’s always so exciting to see the fruits of our labor! Tuvel was also featured in two articles this week – from Convene Magazine and the Omnipress Blog – which are part of our weekly recommended reading list today (but don’t just read them because we’re featured – they are truly interesting and insightful reads)!
online community building
What We’re Reading, July 1st
Happy 4th of July weekend! If you live in the USA (or even if you’re an American living abroad), you’re more than likely gearing up for some serious food, festivities, and of course, fireworks, and we here at Tuvel Communications hope you have a spectacular – and, most importantly, safe – Independence Day!
To help you wind down your week, here are a few selections from our weekly reading list. Enjoy!
9 Steps to Finding Your Rock Stars for a Community Outreach Program
In my previous post, I talked about the importance of a community outreach program to find your rock stars. To reiterate what community outreach is, it’s engaging and building relationships with your influential customers (your “rock stars”) in order to generate positive word-of-mouth for your company, organization, and/or products. I highly recommend reading the previous post to get a better idea of the importance of and principles behind community outreach, but today I’m going to talk about how to find your rock stars through community outreach.
Community outreach is more of an art than a science – it is, after all, about relationship-building. There are certainly different methodologies depending on the audience and marketing channel (blogs, forums, groups, social networks, etc.); however, there is a set of best practices that form the foundation of any community outreach program.
Today, I’d like to share with you Tuvel’s outreach methodology in the hopes it gives you a better understanding of these best practices.
[Read more…] about 9 Steps to Finding Your Rock Stars for a Community Outreach Program