Happy Friday! It’s been a busy and exciting week here at Tuvel – wrapping up projects, kicking off new campaigns, seeing great results from current ones. It’s always so exciting to see the fruits of our labor! Tuvel was also featured in two articles this week – from Convene Magazine and the Omnipress Blog – which are part of our weekly recommended reading list today (but don’t just read them because we’re featured – they are truly interesting and insightful reads)!
Events & Conferences
2 Event-Friendly Location-Based Apps that Go Beyond “Checking In”
Location-based services are the newest trend in social networking, and as such the big players in the space (Foursquare and Gowalla) are getting all sorts of attention and scrutiny. While many users of such services love broadcasting their whereabouts to their online friends and earning badges and titles of distinction in the process (Player Please badge, anyone?), others are a bit wary of them and their usefulness – and are especially concerned with potential privacy issues.
Businesses, on the other hand, are starting to find value of their own in using location-based services as a marketing tool. Even event marketers are starting to experiment with location-based social networking to promote a conference, specific exhibitor, or special sessions – something we did for this year’s NAB Show.
The only problem is when it comes to events and conferences, services like Foursquare and Gowalla aren’t quite ready for prime time. While the concept of checking in to an event or exhibitor booth in order to drive traffic and generate interest is definitely cool, the functionality is not conducive to a conference setting due to two big issues:
- A venue page is built based on a single address – where several different events may take place over time.
- Lack of interactivity and ability for attendees to do what they would be naturally inclined to do at a conference – network with each other.
Recently, I had conversations with folks from two different location-based apps that have set out to change all of that.
[Read more…] about 2 Event-Friendly Location-Based Apps that Go Beyond “Checking In”
VIDEO: Tuvel’s Mitch Arnowitz on the Digital Media Conference’s Social Media Marketing Panel
Tuvel Communication’s managing director Mitch Arnowitz recently participated in the Social Media Marketing panel at the Digital Media Conference, which took place on June 25th in Tyson’s Corner, VA. The panel was moderated by Elizabeth Shea, President and CEO of SpeakerBox Communications, and the panel members were:
- Mitch Arnowitz, Managing Director, Tuvel Communications LLC
- Hooman Radfar, CEO & Co-founder, Clearspring
- Matt Goddard, CEO, R2integrated
- Neal Sinno, VP Business Dev., Arkadium
Some of the topics covered: Social media marketing is growing as brands and marketers embrace the social web as one of the most effective ways to create buzz, attention and loyal followers. What are some examples of successful social media marketing campaigns? What are some of the pitfalls and practices to avoid? What is the future for social media marketing?
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