I’m sure you’ve been seeing lots of tweets, blog posts and articles about the new features on Facebook (such as Groups) and the “New Twitter” (which kind of makes me think of “New Coke”, but let’s hope it doesn’t go down the same way). But how can all of these new features help event marketers engage attendees, build event communities and generate awareness and buzz?
Social Media Marketing
Do Virtual and Hybrid Events Cannibalize F2F Events?
I recently had the pleasure of attending EventCamp Twin Cities – without leaving my office. How? I attended the virtual event, held in tandem with the live, face-to-face (F2F) event in the Twin Cities. I was extremely impressed by the entire event and particularly the virtual side. Thanks to technology partners like Intefy and Sonic Foundry, as well as awesome organizers like Samuel J. Smith of Interactive Meeting Technology, Ray Hansen of Appevision and EventCamp Twin Cities virtual host Emilie Barta, my experience as a virtual attendee was as if I were right there in the room, participating with everyone else. I came away from EventCamp Twin Cities filled with excitement to attend (in person) the upcoming EventCamp East Coast in Philadelphia.
I even tweeted during the event about my excitement…
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Tools & Tips for Managing Social Media for Events
I recently contributed two guest posts over at Sound n’ Sight, Jenise Fryatt’s blog about event marketing & technology. She asked me to offer my social media management tips for events – which is something Tuvel specializes in (we’ve done it for the NAB Show and the FOSE & GovSec Conferences, to name just a couple). I had loads of advice to offer on the topic – so much that I had to break it up into a 2-parter!
Check out my guest posts here:
Part 1: 10 tips for managing social media at your next event
Part 2: 8 can’t-live-without tools for event social media management
