BW Online | August 2, 2004 | Online Extra: Jeff Bezos on Word-of-Mouth Power
More on word of mouth marketing:
“Says Amazon’s CEO: “If you build a great experience, customers tell each other.” That, he believes, is better than any TV advertising.” (hat tip- Marc Hausman)
Word of Mouth Marketing
The Viral Marketing Myth
The Viral Marketing Myth
More bad press about Friendster’s recent viral marketing attempt for the movie Anchorman. You can also read bad things about this campaign here.
Om Malik on Broadband: Blinkx and the Power of Blogging
Om Malik on Broadband: Blinkx and the Power of Blogging
More proof on the power of word of mouth. Here, blogger Malik met and blogged search agent company BlinkX. This led to 130,000 downloads (so far) and 5,000 links to the website. This activity in turn, led to coverage in The Guardian newpaper. (hat tip: Jeff Jarvis)