reprinted from my post to the AdMarketing list
Hi everyone–
Ben McConnell and Jackie Huba, of Creating Customer Evangelists know like many of us that customers are one of the best sales or marketing forces a company can have. The trick is to turn best customers into evangelists and then leverage through word-of-mouth marketing.
Creating Customer Evangelists has just published “Testify!”, a free ebook. The book profiles 18 organizations and their customer evangelism efforts. Two AdMarketers are featured in the book! Congratulations to Bloomberg Marketing and MarketingSherpa are in order! Mitch
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