Jakob Nielsen’s Alertbox for June 12 is now online: Email Newsletters: Surviving Inbox Congestion
Observations:
Our main conclusion remains the same: Email newsletters are the best way to maintain customer relationships on the Internet.
1. This is a strong statement. With all the talk about engaging and opening up the dialogue, it’s interesting that Nielsen’s research shows that a broadcast is still the best way to grow the relationship.
2. Using the term ‘news feeds’ makes more sense that ‘RSS’- very true. I still can’t find contacts that know what an RSS feed is but they do understand ‘news feed’. The challenge though is explaining, in English, how feeds work. Nielsen’s idea of using My Yahoo! as an example for feeds is a great idea.
3. Feeds are not a relationship builder but newsletters are- I never thought that we’d consider newsletters to be warm and fuzzy…