I had the pleasure of meeting Nan Dawkins earlier this week. Nan is a principle over at Redboots Consulting and truly an expert in the areas of search engine marketing and optimization.
I learned a few interesting things for sure. Like how press releases are being used to improve (news) search engine rankings. More here. It also amazes me that most brands STILL do not check search engine rankings. This means that many companies are not aware of what customers and detractors are saying about them.
It’s sometimes difficult to have perspective but my sense, after meeting with Nan, is that we’re still early in the game of online communications.