WOMMA’s Ethics Code Attacked For Allowing Teen Marketers (from MarketingVOX )
The National Institute on Media and the Family released a statement
calling on WOMMA to prohibit the "exploitation of minors in
word-of-mouth campaigns." While WOMMA’s code already prohibits
marketing to children younger than 13, the organization is asking WOMMA
to require parental notification and consent when engaging children
between 13 and 16 years of age. In addition to possible exploitation,
the Institute also raised the concern that children were being exposed
to inappropriate sexual material by word-of-mouth marketing campaigns.