And, yet another article about John Edwards Podcast
Podcasts Serve Up Uneven Audio Buffet (WashPost- free reg req’d)
Many Advertisers Find Blogging Frontier Is Still Too Wild
Cindy Webb points to a (free for 7 days) WSJ piece on blog advertsing and citizen journalism:
Many Advertisers Find Blogging Frontier Is Still Too Wild
Blogs’ reader commentary can take unpredictable
turns — which is why it takes a thick-skinned company to experiment in
this medium. On Weblogs’ Autoblog and Engadget blogs, some ads are
followed by a link that says, "Comment on this automobile," or "Comment
on this product/service." On Engadget, 24 readers did just that,
offering praise, suggestions and criticism about the ad and the
products for Griffin Technology, a Nashville, Tenn., maker of Apple
accessories.
Word-of-Mouth Marketing: Temper Your Enthusiasm?
Pete Blackshaw, of Intelliseek wrote an interesting column on the challenges of the still nascent online word-of-mouth marketing movement. it seems that this business is quickly being divided into those that do things the right way and not.
Now, it’s just a matter of figuring out what ‘the right way’ is.
This reality,
consumer opinion on multimedia steroids, threatens to hold advertisers
to a much higher level of accountability. Try to deceive or trick the
consumer with sketchy ad claims, and blog-fortified "copy cops" go to
work. Screw the consumer, and search engines will remind the world of
your stupidity for eternity by ranking the most scathing testimonials
at the top of the search shelf.