Here’s the link to an article we penned for Convio’s current newsletter. This article is on a recent viral, list building campaign we executed on behalf of Every Child Matters– a children’s advocacy group based in Washington, DC.
LISTSERV Choice Awards
disclaimer: L-Soft powers AdMarketing, and other Morino Institute lists that I’m involved with. I also like the company.
L-Soft, the email management list company, recently celebrated its 10th anniversary with the LISTSERV Choice Awards. The Awards recognized the "seven most interesting, creative and innovative LISTSERV e-mail lists in the world".
The award list is interesting. DorothyL: A Unique Community of Mystery Lovers won the The E-Mail Community Award Winner. The other study to check out is: E-Mail Marketing Award: Stockholm International Fairs.
"Today our database contains over half a million registered email
addresses of visitors who receive their exhibition tickets and other
information via the Internet," explains Kinna Jonsson, project manager
at Stockholm International Fairs. "By using email we are able to
deliver customized information and new services to optimize visitors’
experiences."
Awards Salute Best in Blogging
More blogging news from The Post: Awards Salute Best in Blogging