This comes from today’s Potomac Tech Wire
Washingtonpost.com Launches Advertising in RSS Feeds
Arlington, Va. -- Washingtonpost.com, the Arlington-based website of The
Washington Post newspaper, said that it has begun including advertisements
in its RSS (Real Simple Syndication) feeds, making it the first major
news site to offer ad units in its syndication streams. RSS, which has
been actively embraced by the blogging community, is a method for
distributing content over the Internet that allows end-users to subscribe
to content feeds of various kinds. The company said that Friday's launch
is part of a campaign integrating RSS ads, online video, behavioral
targeting and standard ad delivery. More here.
I haven't seen the ads in my feeds yet-- has anyone else? I also can't find
a price or rate card for RSS advertising.