This comes from the DC Communicator broadcast (no link to their website- it’s down at the moment).
Social Media and the Press Release
The concept that more and more people are consuming information when and where they want also is of interest to Dan McGinn who heads The McGinn Group. McGinn, a regular contributor to the DC Communicator, has these observations:
Social media sites like MySpace, YouTube, Flickr, Second Life and Facebook are rapidly gaining on more established portals/search engines such as Google and Yahoo! People with common interests come together on these sites to spend time and share their creations, information and experiences. In June, two out of every three people online visited a social networking site.
You can read the rest of the post here.
One of the best reads on the new press release stratedgy is The New Rules of PR :: How to create a press release strategy for reaching buyers directly by David Meerman Scott.