I’m sure you’ve been seeing lots of tweets, blog posts and articles about the new features on Facebook (such as Groups) and the “New Twitter” (which kind of makes me think of “New Coke”, but let’s hope it doesn’t go down the same way). But how can all of these new features help event marketers engage attendees, build event communities and generate awareness and buzz?
community-building
What We’re Reading, July 16th
Happy Friday! It’s been a busy and exciting week here at Tuvel – wrapping up projects, kicking off new campaigns, seeing great results from current ones. It’s always so exciting to see the fruits of our labor! Tuvel was also featured in two articles this week – from Convene Magazine and the Omnipress Blog – which are part of our weekly recommended reading list today (but don’t just read them because we’re featured – they are truly interesting and insightful reads)!
Finding Your Rock Stars: Why a Community Outreach Program is Important
Photo credit: DavidDMuir
How do you use PR to reach your buyers? Do you issue press releases and pitch to your media list of journalists, hoping to get a write-up or some sort of media exposure? Or do you reach out directly to the people who are actively buying and evangelizing your products or services and influencing hundreds or thousands (hundreds of thousands, even) other buyers via blogs, forums, social networks, news sites, podcasts, and other consumer communities – your rock stars?
Let me ask you another question: which one of these methods just mentioned do you think is more effective?
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