Welcome to the newest feature on the Tuvel blog, “What We’re Reading”! This is a weekly rundown of the articles, blog posts, videos, and other media we found interesting and thought-provoking enough to share with you, the discerning reader.
Here’s what we were reading this week:
social media
Finding Your Rock Stars: Why a Community Outreach Program is Important
Photo credit: DavidDMuir
How do you use PR to reach your buyers? Do you issue press releases and pitch to your media list of journalists, hoping to get a write-up or some sort of media exposure? Or do you reach out directly to the people who are actively buying and evangelizing your products or services and influencing hundreds or thousands (hundreds of thousands, even) other buyers via blogs, forums, social networks, news sites, podcasts, and other consumer communities – your rock stars?
Let me ask you another question: which one of these methods just mentioned do you think is more effective?
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7 Not-to-Miss Twitter Chats for Association, Non-Profit, Event and B2B Marketers
We here at Tuvel LOVE Twitter chats! We host and moderate Twitter chats for clients (like the NAB Show and Share Our Strength) to help generate interest in a cause or event – resulting in donations, registrations, and overall awareness. We also participate in quite a few Twitter chats, and I’d like to share a few where you might find @TuvelComms, Mitch (@mitcharno) and me (@KariRippetoe) joining the conversation.
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