Yahoo Profit Rises Dramatically (free sub. req’ed)
Yahoo Inc. yesterday reported hefty gains in revenue
and profit for the fourth quarter and all of 2004, a period that Terry
S. Semel, the company’s chief executive, referred to as "the year in
which we witnessed the beginning of a tipping point in advertising."
The surge in Yahoo profit, officials said, was
largely attributable to dramatic increases in ad dollars spent by
businesses selling products and promoting their images on the Internet,
a sign of the increasingly mainstream nature of Internet advertising,
both in the United States and abroad.