TechCrunch has an interesting list of Top Ten Things Your Company Can Do To Get Blogged. The #1 way to get blogged? Build a kick ass company, of course. Looks like alot of other people like TechCrunch too. (heard about it on Business Blog Consulting).
The rest of the list:
Approach Bloggers Directly.
Be Persistent. We are all busy.
Start a Blog.
Be humble.
Be confident.
Be descriptive.
Tell a Story.
Don’t hide information.
Don’t be a Jerk.