Tuvel Communications Provides an Edge in Communicating with Government IT, Homeland Security and Law Enforcement Communities
Homeland security and law enforcement professionals have an exciting new resource for building community among colleagues and increasing involvement in one of their leading annual events, thanks to the technical expertise of a Washington, DC-area communications firm that specializes in social media and networking.
Washington, DC (PRWEB) May 26, 2009 — Homeland security and law enforcement professionals have an exciting new resource for building community among colleagues and increasing involvement in one of their leading annual events, thanks to the technical expertise of Tuvel Communications, a Washington, DC-area communications firm that specializes in social media and networking.
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Tuvel is helping the 1105 Government Information Group, which manages the Federal Office Systems Exposition (FOSE) and GovSec/U.S. Law, create excitement and drive traffic to their 2009 Conference and Expo. To achieve this goal, Tuvel is using popular social networking tools such as Facebook, Twitter and LinkedIn, while building relationships among colleagues that are expected to last long beyond the event. They also are connecting with bloggers and web forum owners, and other online publishers, to spread the word about the 2009 Expo throughout the homeland security and local law enforcement communities.
Hundreds of new and former show go-ers are heeding the call by joining FOSE and GovSec/U.S. Law online communities. Once there, attendees are sharing information and the excitement that this year’s show brings to Washington, DC.
“The response of the FOSE and GovSec/U.S. Law communities to these social-networking activities is continued proof of a new communications paradigm and a shifting landscape,” said Mitch Arnowitz, managing director of Tuvel Communications. “People no longer wish to receive broadcast one-way messages; savvy organizations engage customers and prospects while building relationships. FOSE and GovSec/U.S. Law are such savvy organizations.”
“Because of the social media programs that Tuvel Communications implemented for FOSE, GovSec and U.S. Law, we were able to report an increased level of participation and attendance for our annual trade shows,” said Carmel McDonagh, vice president, 1105 Media Inc. “Through the continued use of social media, we will maintain and grow our show audiences beyond the physical events. We aspire to keep our audiences informed and aware of ongoing activities on a year-round basis, to include soliciting feedback as we develop content for the coming events. As the government moves toward transparency and openness initiatives, we are mirroring this strategy in the way we communicate with our attendee community, and we have now created the right framework to achieve this goal.”
Tuvel is helping FOSE and GovSec/U.S. Law locate and communicate with government information technology (IT), homeland security and law enforcement professionals, and motivate them to pass its message along to potential show attendees. The campaign includes crafting compelling messages that engage civilian and military professionals involved with government IT. “We use a soft-sell approach that both educates and promotes the communities that FOSE and GovSec/U.S. Law want to reach,” said Arnowitz. “This social media program reaches potential attendees directly, when they are most open to hearing about the 2009 Expo and have the most opportunity to discuss the show among colleagues.”
As with other clients, Tuvel is developing and leveraging relationships for FOSE and GovSec/U.S. Law through a social media outreach campaign that uses Tuvel’s proven formula for success to find potential supporters of and participants in client organizations or events to whom people in the field listen.
This campaign has an added attraction for Tuvel. “Security and safety remain a major concern for all of us,” said Arnowitz. “It feels good to help the professionals who are dedicated to our safety do their jobs more effectively.”
The Tuvel methodology defines social marketing channels that potential audiences frequent; locates appropriate groups and influencers within each marketing channel and audience; and validates contacts through traffic, content, readership, online reputation and traditional media coverage. “Our company motto is ‘Engaging Your Customers in Unconventional Ways,’ and making the best use of today’s technology–such as social media–is one of the most effective approaches we know of doing so,” said Arnowitz.