We’ve launched a new blog and a new Facebook page this week – and now I’m happy to bring back another round of “What We’re Reading”! Here are a few of the interesting and informative items we’ve found this week, cherry-picked to share with you:
- Thinking About Social Media? 10 Things to Keep Top of Mind from Social Media Today – this post from Tuvel Managing Director Mitch Arnowitz provides a checklist of fundamentals to keep in mind when implementing social media into your marketing plan.
- Advertising to Facebook Fans Improves Conversion Rates [New Data] from the HubSpot Blog – we’re currently in the midst of a Facebook community-building campaign for one of our new clients, and this new information struck me as interesting, especially given that it’s common sense that advertising to your own “fans” (whether on Facebook, through email, or other marketing channels) will always give you more bang for your buck.
- U.S. Government Use of Social Media [timeline] – this was provided to me in response to a question I posted on GovLoop, and I thought it was so comprehensive and fascinating I had to share it here.
- 9 Reasons Your Company Should Use Brand Advocates from Social Media Examiner – this is new research that demonstrates why brand advocates are important for companies pay attention to and nurture, and what motivates those advocates’ behavior.
- RTR No Sales Approach to Social Media Success from Middle Child New Media Blog – whether you’re in sales, marketing, PR, or any other role where you use social media to engage customers and stakeholders, this approach will help you realize that social media isn’t about selling, it’s about building relationships.
- 5 Creative Location-Based Marketing Campaigns from OPEN Forum – a little inspiration from small businesses utilizing location-based platforms successfully to drive customers and social engagement.
Finally, here’s a video of an interview with AOL CEO Steve Case from waaaaay back in 1995, where he describes the new medium of “cyberspace” as “participatory” – less one-way broadcast, more two-way interactivity.
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