TEOCO
Using the Internet to build business-to-business relationships
TEOCO is a leading provider of telecom cost management and revenue management solutions. BillTrak Pro is one of its key products.
"Tuvel was a great marketing partner - full of good ideas, responsive
to our needs and a great return on investment."— Atul Jain: Chairman & CEO, TEOCO
CAMPAIGN SUMMARY
Goals — TEOCO wanted to increase its penetration into the enterprise telecom solutions market. Tuvel Communications developed an online communications strategy that positioned TEOCO as the expert in telecom carrier cost management and revenue assurance, increased exposure for the BillTrak Pro product, and built relationships with prospective customers.
Strategy — Tuvel Communications recommended a strategy to build profitable relationships by offering valuable information and educating prospective customers. A marketing plan aimed to motivate prospective customers to visit a blog focused on helping companies manage their telecom costs more efficiently and effectively. By offering a website filled with specific, practical information, TEOCO was able to rise above the competition and communicate directly with IT departments, on their turf, when they were most open to hearing about company products and services such as those available from TEOCO.
Tactics —To get the process started, Tuvel Communications designed and built a blog called Telcocost (Managing Telecom Costs). Thanks to the ease of linking, Telcocost presented an excellent opportunity to drive targeted traffic and improve natural search engine listings.
Tuvel also developed and executed a vertical marketing campaign that communicated the TEOCO message to targeted IT prospects who demonstrated a strong interest in managing telecom costs. Tuvel also ensured that online strategies were integrated with existing online, print, broadcast and public relations efforts to achieve maximum impact.
Achieving similar success —For information on how you can put a Tuvel Communications Program to work for your company or organization, contact us.